Case Study
Wrap Sm Love
From a Homegrown Venture to a Recognizable Brand Presence
Wrap Sm Love grew from a small home venture into a recognizable brand with a strong identity. Through cohesive design, thoughtful packaging, and event branding, we helped them build trust, create recall, and stand out in a crowded market.
Team
Charu Mehta
Categories
Branding
Visual Identity
The Challenge
Wrap Sm Love began as a small, home-based food and gifting business, run with passion and creativity. While the products were heartfelt and unique, the brand lacked a consistent identity and strong presence to compete in a crowded market.
Creative Process
From research to execution, we follow a process that transforms client goals into impactful outcomes.
Every brand has a story waiting to be told. For Wrap Sm Love, the challenge was to move from a homegrown identity to a brand that people instantly recognized and trusted. Our creative process combined research, design thinking, and structured execution—ensuring the brand’s personality came alive across every touchpoint.
Time Management
With event timelines and packaging deadlines in place, we planned each phase carefully. This ensured the client had all branding assets ready to showcase their products without delays.
User Testing
Feedback loops played a vital role—testing packaging, visuals, and branding concepts to refine what resonated most with the target audience.
Market Research
We studied the audience’s preferences and the competitive landscape to craft designs that were not only visually appealing but also aligned with consumer expectations.
Team Management
Our designers, strategists, and content creators worked together seamlessly, bringing consistency and creativity to everything from packaging to event branding.
The Solution
CharuWriterLance stepped in to transform Wrap Sm Love from a simple name into a memorable brand. We worked on every touchpoint to build credibility, consistency, and emotional connection with their audience:
Logo Design
Crafted a unique brand identity that reflects love, warmth, and gifting.
Tagline Creation
A memorable line that encapsulates the spirit of the brand.
Marketing Collaterals
Designed brochures, menu cards, thank-you cards, and stickers that carried the brand’s story.
Packaging Support
Created designs that made gift baskets look elegant, professional, and instantly recognizable.
Event Branding
Helped them showcase their products at stalls and events with a cohesive, professional look.
The Impact
With a stronger visual identity and cohesive branding, Wrap Sm Love transformed from a homegrown name into a brand that commanded attention. The consistency across platforms built lasting customer trust, while enhanced visibility at events and exhibitions established it as a recognized and memorable presence in the market.
Brand Visibility
Elevated its market presence and stood out in events and exhibitions.
Consistency Across Touchpoints
Built a consistent customer experience across all platforms and brand interactions.
Customer Trust & Recall
Increased customer trust and recall, leading to stronger visibility and acceptance.
Conclusion
What started as a small home business now shines as a brand that people recognize, remember, and love. By partnering with CharuWriterLance, Wrap Sm Love didn’t just sell products — it sold experiences wrapped with care, joy, and identity.
Impact Delivered
Every project we take on is more than just work—it’s a true partnership built on trust and collaboration. Each number you see here represents the journey of clients who believed in us and the measurable impact we created together. From strengthening brands to delivering growth-driven solutions, these results are not just statistics—they are stories of innovation, commitment, and shared success.
- Service Satisfaction – 90%
- Repeat Partnerships – 77%
- Recommendation Score – 85%
Projects
Satisfied Clients
Ongoing Projects
Cups Of Coffee
Fresh From Our Studio
A glimpse into some of our most recent projects that brought ideas to life and delivered measurable impact.
Launch Your Brand to New Heights.
Great branding isn’t about looking different, it’s about being unforgettable. We partner with you to create a brand identity that reflects your vision, inspires trust, and accelerates growth.
